Privacy Policy

Last updated: May 1, 2026

We are Tracks Data, Inc. This privacy policy outlines how we collect, use, and protect your personal information when you use our services.

You can contact us at privacy@tracks.biz.

Table of Contents

Introduction

What is this policy about? This document explains how this website collects, uses, and protects your personal data to achieve the purposes outlined in this document.

What is personal data? Personal data refers to information that can be used to identify you directly or indirectly. This includes details such as first name, last name, email address, tracking technologies (like cookies or tracking pixels), user activity, and device information. You can find detailed information on each type of personal data collected in dedicated sections of this privacy policy or in text shown before data is collected.

Contact Information

Address: 325 North Larchmont Boulevard, Suite 300, Los Angeles, CA, 90004 US

Email: privacy@tracks.biz

Types of Data Collected

The types of personal data that this website collects, by itself or through third parties, may include:

Complete details on each type of personal data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the data collection. Personal data may be freely provided by you, or, in case of Usage data, collected automatically when using this website. Unless specified otherwise, all data requested by this website is mandatory and failure to provide this data may make it impossible for this website to provide its services.

In cases where this website specifically states that some personal data is not mandatory, you are free not to communicate this data without consequences to the availability or the functioning of the service.

Any use of cookies — or of other tracking tools — by this website or by the owners of third-party services used by this website serves the purpose of providing the service required by you, in addition to any other purposes described in the present document.

You are responsible for any third-party personal data obtained, published or shared through this website.

Mode and Place of Processing Personal Data

Methods of processing
We take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the data. The data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.

In addition to ourselves, in some cases, the data may be accessible to certain types of persons in charge, involved with the operation of this website (e.g. administration, sales team, marketing team, legal team).

The data may also be accessible to external parties appointed, if necessary, as data processors by us. The updated list of these parties may be requested from us at any time by contacting us at the contact details provided in this document.

Place
The data is processed at our operating offices and in any other places where the parties involved in the processing are located. Depending on your location, data transfers may involve transferring your data to a country other than your own. To find out more about the place of processing of such transferred data, you can check the section containing details about the processing of personal data.

Retention time
Unless specified otherwise in this document, personal data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on your consent.

Detailed Information on the Processing of Personal Data

Your personal data is collected to allow us to provide our service, comply with our legal obligations, respond to enforcement requests, protect our rights and interests (or yours or those of third parties), detect any malicious or fraudulent activity, as well as the purposes set out below:

Analytics

The services contained in this section enable us to monitor and analyze web traffic and can be used to keep track of your behavior.

Google Analytics (Universal Analytics) (Google LLC)

Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC ("Google"). Google utilizes the data collected to track and examine the use of this website, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

To understand Google's use of data, consult Google's partner policy and their Business data page.

Personal data processed: Trackers; Usage data
Place of processing: United States
Privacy policy: https://business.safety.google/privacy/
Opt-out link: https://tools.google.com/dlpage/gaoptout

Category of personal information collected according to the CCPA: internet or other electronic network activity information. This processing constitutes a sale according to the CCPA, VCDPA, CPA, CTDPA and UCPA.

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this website and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when you do not use it.

Google Fonts (Google LLC)

Google Fonts is a typeface visualization service provided by Google LLC that allows this website to incorporate content of this kind on its pages.

To understand Google's use of data, consult Google's partner policy and their Business data page.

Personal data processed: Trackers; Usage data
Place of processing: United States
Privacy policy: https://business.safety.google/privacy/

Category of personal information collected according to the CCPA: internet or other electronic network activity information.

Contacting you

Contact form (this website)

By filling in the contact form with your data, you authorize this website to use these details to reply to your requests for information, quotes or any other kind of request as indicated by the form's header.

Personal data processed: email address; first name; last name

Category of personal information collected according to the CCPA: identifiers. This processing constitutes a sale according to the CCPA, VCDPA, CPA, CTDPA and UCPA.

Further Information

Legal basis of processing

In any case, we will gladly help to clarify the specific legal basis that applies to the processing, and whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Understanding how long we keep your information

When we collect your personal information, we keep it for as long as required for the purposes we collected for. Sometimes, we might need to keep your personal information longer due to a legal obligation or based on your consent. Here's what that means in more detail:

Once the retention period expires, your personal data will be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

Your Rights Based on the General Data Protection Regulation (GDPR)

You may exercise certain rights regarding your data processed by us. In particular, you have the right to do the following, to the extent permitted by law:

How to exercise these rights

Any requests to exercise your rights can be directed to us. Our full contact details can be found at the start of this document. Such requests are free of charge and will be answered by us as early as possible, providing you with the information required by law.

Any rectification or erasure of personal data or restriction of processing will be communicated by us to each recipient, if any, to whom the personal data has been disclosed unless this proves impossible or involves disproportionate effort. At your request, we will inform you about those recipients.

Further Information if You Reside in Switzerland

This section applies to you if you reside in Switzerland, and supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Further details regarding the categories of data processed, the purposes of processing, the categories of recipients of the personal data, if any, the retention period and further information about personal data can be found in the section titled "Detailed information on the processing of personal data" within this document.

Your rights according to the Swiss Federal Act on Data Protection

You may exercise certain rights regarding your data within the limits of law, including the following:

How to exercise these rights

Any requests to exercise your rights can be directed to us through the contact details provided at the start of this document. Such requests are free of charge and will be answered by us as early as possible, providing you with the information required by law.

Further Information if You Reside in Brazil

This section of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the entity running this website and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as "we", "us", "our").

This section applies to all Users in Brazil according to the "Lei Geral de Proteção de Dados" (the "LGPD"), and for such Users, it supersedes any other possibly divergent or conflicting information contained in the privacy policy. This part of the document uses the term "personal information" as it is defined in the LGPD.

The grounds on which we process your personal information

We can process your personal information solely if we have a legal basis for such processing. Legal bases are as follows:

Categories of personal information processed

To find out what categories of your personal information are processed, you can read the section titled "Detailed information on the processing of personal data" within this document.

Why we process your personal information

To find out why we process your personal information, you can read the sections titled "Detailed information on the processing of personal data" and "The purposes of processing" within this document.


Your Brazilian privacy rights

You have the right to:

You will never be discriminated against, or otherwise suffer any sort of detriment, if you exercise your rights.

How to file your request

You can file your express request to exercise your rights free from any charge, at any time, by using the contact details provided at the start of this document, or via your legal representative.

How and when we will respond to your request

Prompt responses
We will strive to promptly respond to your requests. In any case, should it be impossible for us to do so, we'll make sure to communicate to you the factual or legal reasons that prevent us from immediately, or otherwise ever, complying with your requests.

Access or processing confirmation requests
If you file an access or personal information processing confirmation request, please make sure that you specify whether you'd like your personal information to be delivered in electronic or printed form. In the latter case, we'll respond within 15 days from the time of your request, providing you with all the information on the origin of your personal information, confirmation on whether records exist, any criteria used for the processing and the purposes of the processing, while safeguarding our commercial and industrial secrets.

Rectification, deletion, anonymization or personal information blocking requests
If you file a rectification, deletion, anonymization or personal information blocking request, we will make sure to immediately communicate your request to other parties with whom we have shared your personal information in order to enable such third parties to also comply with your request — except in cases where such communication is proven impossible or involves disproportionate effort on our side.

Transfer of personal information outside of Brazil permitted by the law

We are allowed to transfer your personal information outside of the Brazilian territory in the following cases:

Further Information if You Reside in California

This section of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running this website and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as "we", "us", "our").

Applicability

This section applies to all users who are consumers residing in the state of California, United States of America, according to the "California Consumer Privacy Act of 2018" (the "CCPA"), as updated by the "California Privacy Rights Act" (the "CPRA") and subsequent regulations. For such consumers, this section supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Categories of personal information that we collect

What are the purposes for which we use your personal information?

Business Purposes
We may use your personal information to allow the operational functioning of this website and features thereof. In such cases, your personal information will be processed in a fashion necessary and proportionate to the business purpose for which it was collected, and strictly within the limits of compatible operational purposes.

Commercial Purposes
We may also use your personal information for other reasons such as for commercial purposes, as well as for complying with the law and defending our rights before the competent authorities where our rights and interests are threatened, or we suffer an actual damage.

No unexpected or incompatible purposes
We won't process your information for unexpected purposes, or for purposes incompatible with the purposes originally disclosed, without your consent.

How long do we keep your personal information?

Unless stated otherwise inside the "Detailed information on the processing of personal data" section, we will not retain your personal information for longer than is reasonably necessary for the purpose(s) they have been collected for.

What are the sources of the personal information we collect?

We collect the above-mentioned categories of personal information, either directly or indirectly, from you when you use this website.

Direct Collection: For example, you directly provide your personal information when you submit requests via any forms on this website.

Indirect Collection: You also provide personal information indirectly when you navigate this website, as personal information about you is automatically observed and collected.

Third Parties: Finally, we may collect your personal information from third parties that work with us in connection with the service or with the functioning of this application and features thereof.

How we use the information we collect

Disclosing of your personal information with third parties for a business purpose
For our purposes, the word "third party" means a person who is not any of the following: a service provider or a contractor, as defined by the CCPA. We disclose your personal information with the third parties listed in detail in the section titled "Detailed information on the processing of personal data" within this document.

Sale or sharing of your personal information
For our purposes, the word "sale" means any "selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating orally, in writing, or by electronic means, a consumer's personal information by the business to a third party, for monetary or other valuable consideration", as defined by the CCPA.

Opt-Out Rights

We sell or share your personal information with the third parties listed in detail in the section titled "Detailed information on the processing of personal data" within this document. You have the right to opt out of the sale or sharing of your personal information. Such requests can be made freely, at any time, without submitting any verifiable request. To fully exercise your right to opt out, you can contact us at any time using the contact details provided at the start of this document.

If you want to submit requests to opt out of the sale or sharing of personal information via a user-enabled global privacy control, like the Global Privacy Control ("GPC"), you are free to do so and we will abide by such request in a frictionless manner.

Your privacy rights under the California Consumer Privacy Act and how to exercise them

You have the right to request that we disclose to you:

You also have the right to know what personal information is sold or shared and to whom. The disclosure described above will be limited to the personal information collected or used over the past 12 months.

The right to request the deletion of your personal information
You have the right to request that we delete any of your personal information, subject to exceptions set forth by the law.

The right to correct inaccurate personal information
You have the right to request that we correct any inaccurate personal information we maintain about you.

The right to opt out of sale or sharing of personal information and to limit the use of your sensitive personal information
You have the right to opt out of the sale or sharing of your personal information. You also have the right to request that we limit our use or disclosure of your sensitive personal information.

The right of no retaliation following opt-out or exercise of other rights
We will not discriminate against you for exercising your rights under the CCPA.

How to exercise your rights

How and when we are expected to handle your request

Further Information if You Reside in Virginia

This section applies to you if you reside in the Commonwealth of Virginia, according to the "Virginia Consumer Data Protection Act" (the "VCDPA"), and it supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Types of personal data we collect

Sale of your personal data

For our purposes, the word "sale" means any "exchange of personal data for monetary consideration by us to a third party" as defined by the VCDPA. As specified in the "Detailed information on the processing of personal data" section of this document, our use of your personal information may be considered a sale under VCDPA.

Your right to opt out of the sale of your personal data

You have the right to opt out of the sale of your personal data. To fully exercise your right to opt out you can contact us at any time using the contact details provided at the start of this document.

Your privacy rights under the Virginia Consumer Data Protection Act and how to exercise them

You may exercise certain rights regarding your data processed by us. You have the right to do the following:

How and when we are expected to handle your request

Further Information if You Reside in Colorado

This section applies to you if you reside in the State of Colorado, according to the "Colorado Privacy Act" (the "CPA"), and supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Categories of personal data we collect

Sale of your personal data

For our purposes, the word "sale", "sell", or "sold" means "the exchange of personal data for monetary or other valuable consideration by a controller to a third party" as defined by the CPA. As specified in the "Detailed information on the processing of personal data" section of this document, our use of your personal data may be considered a sale under the CPA.

Your right to opt out and Universal Opt-Out Mechanism

You have the right to opt out of the sale of your personal data. To fully exercise your right to opt out you can contact us at any time using the contact details provided at the start of this document. If you want to submit requests to opt-out via a user-enabled global privacy control, like the Global Privacy Control ("GPC"), you are free to do so and we will abide by such request.

Your privacy rights under the Colorado Privacy Act and how to exercise them

You may exercise certain rights regarding your data processed by us. In particular, you have the right to do the following:

How and when we are expected to handle your request

Further Information if You Reside in Connecticut

This section applies to you if you reside in the State of Connecticut, according to "An Act Concerning Personal Data Privacy and Online Monitoring" (the "CTDPA"), and for such consumers, it supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Categories of personal data we collect

Your right to opt out and Universal Opt-Out Mechanism

You have the right to opt out of the sale of your personal data and of the processing of your personal data for targeted advertising. If you want to submit requests to opt-out via a user-enabled global privacy control, like the Global Privacy Control ("GPC"), you are free to do so and we will abide by such request.

Your privacy rights under the Connecticut Data Privacy Act and how to exercise them

You may exercise certain rights regarding your data processed by us. In particular, you have the right to do the following: access personal data; correct inaccurate personal data; request the deletion of your personal data; obtain a copy of your personal data in a portable and usable format; opt out of the processing of your personal data for the purposes of targeted advertising, the sale of personal data, or profiling.

How and when we are expected to handle your request

Further Information for Utah Consumers

This section applies to you if you reside in the State of Utah, according to the "Consumer Privacy Act" (the "UCPA"), and it supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Categories of personal data we collect

Sale of your personal data

For our purposes, the word "sale" means "the exchange of personal data for monetary or other valuable consideration by a controller to a third party" as defined by the UCPA. As specified in the "Detailed information on the processing of personal data" section of this document, our use of your personal data may be considered a sale under the UCPA.

Your privacy rights under the Utah Consumer Privacy Act and how to exercise them

You may exercise certain rights regarding your data processed by us. You have the right to do the following: access personal data; request the deletion of your personal data; obtain a copy of your personal data in a portable and usable format; opt out of the processing of your personal data for the purposes of targeted advertising or the sale of personal data.

How and when we are expected to handle your request

Additional Information About Data Collection and Processing

Legal action
Your personal data may be used for legal purposes by us in Court or in the stages leading to possible legal action arising from improper use of this website or the related services. You declare to be aware that we may be required to reveal personal data upon request of public authorities.

Additional information about your personal data
In addition to the information contained in this privacy policy, this website may provide you with additional and contextual information concerning particular services or the collection and processing of personal data upon request.

System logs and maintenance
For operation and maintenance purposes, this website and any third-party services may collect files that record interaction with this website (System logs) or use other personal data (such as the IP Address) for this purpose.

Information not contained in this policy
More details concerning the collection or processing of personal data may be requested from us at any time. Please see the contact information at the start of this document.

Changes to this privacy policy
We reserve the right to make changes to this privacy policy at any time by notifying you on this page and possibly within this website and/or — as far as technically and legally feasible — sending a notice to you via any contact information available to us. It is strongly recommended to check this page often, referring to the date of the last modification listed at the top.

Definitions and Legal References

Personal data (or data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person (in other words, you).

Usage data
Usage data is information automatically collected through this website or third-party services, including your IP address, browser type, operating system, time and method of requests, response status, visit duration, page sequence, and device-specific details.

This website
The means by which your personal data is collected and processed.

Service
The service provided by this website as described in the Terms of Service and on this site.

European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie
Cookies are trackers consisting of small sets of data stored in your browser.

Tracker
Tracker indicates any technology — e.g. cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting — that enables the tracking of you, for example by accessing or storing information on your device.

Legal information
This privacy statement has been prepared based on provisions of multiple legislations. This privacy policy relates solely to this website, if not stated otherwise within this document.